Privacy Policy

Last Revised: 11.04.2022

motorly is a trading name of 4MM LTD. 4MM Ltd is a company registered in England and Wales (company number 7783098).

motorly cares about your privacy. For this reason, we collect and use personal data only as it might be needed for us to deliver to you our world-class products, services, websites and mobile applications (collectively, our “Services”). Your personal data includes information such as:

Our Privacy Policy is intended to describe to you how and what data we collect and how and why we use your personal data. It also describes options we provide for you to access, update or otherwise take control of your personal data that we process.

If at any time you have questions about our practices or any of your rights described below, you may contact us at This inbox is actively monitored and managed so that we can deliver an experience that you can confidently trust.

What Information Do We Collect?

We collect information so that we can provide the best possible experience when you utilize our Services. Much of what you likely consider personal data is collected directly from you when you:

  1. Complete contact forms or request newsletters or other information from us (for example: email)
  2. Purchase any of our Services (for example billing information, including name, address, credit card number)
  3. Request assistance from our Support Team (for example: phone number)

However, we also collect additional information when delivering our Services to you to ensure necessary and optimal performance. These methods of collection may not be as obvious to you, so we wanted to highlight and explain below a bit more about what these might be (as they vary from time to time) and how they work:

Cookies and similar technologies

Cookies and similar technologies on our websites and our mobile applications allow us to track your browsing behaviour, links clicked, items purchased, your device type, and to collect various data, including analytics, about how you use and interact with our Services. This allows us to provide you with more relevant product offerings, a better experience on our sites and mobile applications, and to collect, analyse and improve the performance of our Services. We may also collect your location (IP address) so that we can personalize our Services.

Facebook Pixel and Tracking

The Facebook Pixel is utilized on the motorly website and is used to measure ad conversions or retarget advertisements on Facebook. The Facebook pixel allows motorly to serve ads based on someone’s past visits to the website.

To control your Facebook Ad preferences go to

Alternatively, you can opt-out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page at!/

Data about Usage of Services

Data about Usage of Services is automatically collected when you use and interact with our Services, including metadata, log files, cookie/device IDs and location information. This information includes specific data about your interactions with the features, content and links (including those of third-parties, such as social media plugins) contained within the Services, Internet Protocol (IP) address, browser type and settings, the date and time the Services were used, information about browser configuration and plugins, language preferences and cookie data, information about devices accessing the Services, including type of device, what operating system is used, device settings, application IDs, unique device identifiers and error data, and some of this data collected might be capable of and be used to approximate your location.

As part of the services offered to you through this website, the information which you provide to us may be transferred to lenders and service providers in countries outside the European Union (“EU”).

If we process your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.

By submitting your personal data, you’re agreeing to this transfer, storing or processing of your data.

We will use the personal data you disclose to us for the purposes described in Our Terms. These purposes include:

Lawful Basis for Processing

Four lawful bases have been defined for the processing of data:


Consent to the processing of personal data for one or more specific purposes are outlined in detail within this privacy statement – however, in summary, they include:

Legal Obligations

Processing is necessary in order to adhere to legal and regulatory obligations. These obligations include, but are not limited to:

Supplemented Data

Supplemented Data may be received about you from other sources, including publicly available databases or third parties from whom we have purchased data, in which case we may combine this data with information we already have about you so that we can update, expand and analyse the accuracy of our records, identify new customers, and provide products and services that may be of interest to you. If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us.

For what purpose does Motorly collect my information?

We strongly believe in both minimizing the data we collect and limiting its use and purpose to only that:

To contact you, from time to time with details of our other products as well as third-party products, listed here. We will only contact you by email and/or SMS with your consent or in accordance with ‘Promotional offers from us’.


Your information will be held on our CRM system, AutoConvert (Blue Owl Network Ltd) Read the Auto Convert Privacy Policy Here

Delivering, improving, updating and enhancing the Services we provide to you

We collect various information relating to your purchase, use and enquiry. We utilize this information to:

Communicating with you

We may contact you directly or through a third party service provider regarding products or services you have signed up or purchased from us, such as necessary to deliver transactional or service-related communications. We may also contact you with offers for additional services we think you’ll find valuable if you give us consent, or where allowed based upon legitimate interests. You don’t need to provide consent as a condition to purchase our goods or services. These contacts may include:

If you would like to request that your details are removed from our database, please contact us at


Keeping you informed about our promotions and any new developments. This could be by Email, SMS or Social Media, where we’re legally permitted to do so and you’ve not asked us to stop keeping you up to date.

To provide you with personalised advertising about our products and services based on your online activity. We use the data we have to improve our advertising systems so we can show you relevant interest-based advertising. For example, we may share your hashed email address with Facebook, which is why you may see advertisements on Facebook after you have used our services.

Measuring and understanding the effectiveness of advertising we serve to you and others, and ensure you don’t see the same ads too frequently.

Delivering relevant advertising to you on websites operated by 4mm Ltd Companies or third parties but in direct communications from us, which may use inferences about your likely interests based on your activity on websites operated by 4mm Ltd Companies or third parties.

Our commitment to privacy

motorly value their customers and respect their privacy. This privacy policy describes the personal information we may collect from you, the purposes for which we collect it, how we use it and when we may share it with third parties. This Policy also describes the choices you can make about how we collect, use and disclose your information when you provide it to us on motorly will not collect, use or disclose your personal information other than in compliance with this Policy.

By using the website and/or making online purchases of products or enquires, you agree to the terms and conditions of motorly Policy. If our Policy changes in the future, we will notify our customers and website users of any such changes by posting an updated policy on our website. If we make any material changes we will notify you by email or by means of a notice on this Site prior to the change becoming effective.

Following the posting of such non-material changes, your continued use of the UK website will constitute your acceptance of these changes and you will be bound by such changes. If you do not continue to use the website following a change to our Policy but take no other action with respect to your personal information, our use of that information will remain subject to our Policy as it was in effect prior to the change.
We may offer you the ability to connect with our website or use our applications, services, and tools using a mobile device, either through a mobile application or via a mobile-optimized website. The provisions of this Policy apply to all such mobile access and use of mobile devices. This Policy will be referenced by all such mobile applications or mobile-optimized websites.

Website Analytics
We use multiple web analytics tools provided by service partners such as Google Analytics and Hotjar to collect information about how you interact with our website or mobile applications, including what pages you visit, what site you visited prior to visiting our website, how much time you spend on each page, what operating system and web browser you use and network and IP information. We use the information provided by these tools to improve our Services. These tools place persistent cookies in your browser to identify you as a unique user the next time you visit our website.
Each cookie cannot be used by anyone other than the service provider (ex: Google for Google Analytics). The information collected from the cookie may be transmitted to and stored by these service partners on servers in a country other than the country in which you reside. Though information collected does not include personal data such as name, address, billing information, etc., the information collected is used and shared by these service provider in accordance with their individual privacy policies.
You can control the technologies we use by managing your settings through our Cookie Policy or the “cookie banners” that may be presented (depending on URL of the website visited) when you first visit our webpages, or by utilizing settings in your browser or third-party tools.
How can I access or change my personal information, withdraw my consent, or make inquiries or complaints in relation to this Policy and the motorly privacy practices?
motorly will ensure that the personal information it collects is as accurate, complete, and up-to-date as is necessary for the purposes for which it is to be used. You are entitled to request access to and correction of your personal information collected by us. In order to make such a request, or if you have any questions or to make any complaint in relation to this Policy and motorly’s privacy practices, please contact our privacy officer by writing to:
The ACC, Market Street, Altrincham, Cheshire, WA14 1PF

If you have consented to the collection, use and/or disclosure of personal information as identified herein, please note that you can also withdraw your consent at any time by communicating with our privacy officer as provided above.

How long is personal information retained?
We will keep your personal information only as long as is reasonably necessary for the purposes described in this Policy or such longer period as may be required by applicable law.

How is personal information secured?
We have adopted appropriate measures to ensure the confidentiality of personal information and to safeguard personal information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification, in light of, among other things, the sensitivity of the information and the purposes for which it is to be used. When you enter sensitive information (such as a phone number or email address) on our website, we encrypt the transmission of that information to a secure data storage solution. Furthermore, each and every motorly employee, mandatory or agent must abide by this Policy. If you have any questions about security on, you can contact us at

Mobile privacy
When you use our mobile optimized website we may receive information about your location and your mobile device, including a unique identifier for your device. motorly and our service providers may use and store this information to provide you with location-based services, search results, and other personalized content. motorly will provide notifications only to those customers who accept to receive such notifications. Most mobile devices allow you to control or disable location services in the device’s setting’s menu. If you have questions about how to disable your device’s location services, we recommend you contact your mobile service carrier or the manufacturer of your particular device.

Legitimate interests

There are certain circumstances where we process your personal data for our legitimate business interests. These can be for commercial or societal reasons. In order for us to process your data, we’ll always balance our interests against your own to ensure it’s fair.

Examples of processes where we rely on legitimate interest include:

Sometimes, we may process your personal data when it is in the legitimate interests of another company, such as another 4mm Ltd company.

Data Subject Rights Policy
One of the key changes brought about by the General Data Protection Regulation (the GDPR) is how individuals’ rights in respect of their personal data have been enhanced and improved.
motorly is committed to ensuring that its systems and processes support the rights individuals have in respect of their personal data and that as an organisation we are able to recognise and respond appropriately to people exercising those rights. The Data Subjects Rights Policy outlines what motorly does to ensure the rights of the individual under the GDPR are respected and responded to appropriately.

An individual’s rights are:

The right to be informed
Articles 12-14 of the GDPR provide individuals with the right to be informed about the collection and use of their personal data. This is a key transparency requirement under the GDPR.
Where motorly collects or receives personal data it will ensure that the people whose personal data it is are told why we need their personal data, how long it will be retained for, and who it will be shared with.  In addition, motorly publishes a privacy statement on the motorly website here: It explains in detail how and why different areas of motorly collect and use personal data, and the legal basis for motorlys’ work. It also tells people what their rights are, how they can complain, and who they can contact at motorly if they are concerned about how their personal data is being handled.

The right of access
Article 15 of the GDPR provides a right for data subjects to receive confirmation that their data is being processed; to access their personal data, and to be told why their information is being processed, who it has been shared with, and how long it will be retained.

Data subject access requests can be made through the motorly website or submitted directly to motorly staff. motorly has systems in place to manage data subject requests corporately and to ensure that on receipt, requests will be formally acknowledged and responded to within the statutory time frame.

motorly will consider and respond to requests as soon as possible and within one month. However, where a request is complex, or there are multiple requests from the same individual, the response timescale may be extended by a further two months.

The right to rectification
Under Article 16 of the GDPR individuals can ask to have personal data rectified if it is inaccurate or incomplete as to any matter of fact. Requests can be made verbally or in writing. motorly will consider and respond to requests as soon as possible and within one month.

Where an individual contests the accuracy of the personal data, motorly will restrict the processing until we have verified the accuracy of the personal data. Where an individual contests the accuracy of their personal data motorly will provide them with a formal response within one month (extended by two months where the request for rectification is complex). Where motorly decides not to take action in response to a request for rectification, we will explain why to the individual, and tell them of their right to complain to the supervisory authority and to a judicial remedy.

Where motorly agrees we have processed inaccurate or incomplete personal data and that data has been shared with a third party, motorly will contact anyone we have shared it with to tell them.

The right to erasure
8.1 Under Article 17 of the GDPR individuals can also ask (requests can be made verbally or in writing) for their information to be deleted (‘the right to be forgotten’). Individuals have a right to have personal data erased and to prevent processing in specific circumstances. These include where personal data is no longer necessary for the purpose it was originally collected; consent is withdrawn; or an objection is received and there is no overriding legitimate interest for continuing processing.

However, the right to erasure does not provide an absolute ‘right to be forgotten’. motorly can refuse to comply with a request for erasure where certain circumstances apply. These include where motorly is complying with a legal obligation for the performance of a public interest task or exercise of official authority (the basis on which motorly carries out much of its registration, fitness to practise and quality assurance work). motorly will consider and respond to requests as soon as possible and within one month.

The right to object
Under Article 21 of the GDPR, individuals have the right to object to processing based on legitimate interests or the performance of a task in the public interest/exercise of official authority.
motorly will explicitly inform individuals of their right to object “at the point of first communication” and in our privacy notice. Where we receive an objection, we will stop processing the personal data unless:

Where an individual has objected to the processing (where it was necessary for the performance of a public interest task or purpose of legitimate interests), motorly will restrict processing of that data while we consider whether motorlys’ legitimate grounds override those of the individual. motorly will consider and respond to objections as soon as possible and within one month.

The right to data portability
Article 20 of the GDPR allows individuals to obtain and reuse their personal data for their own purposes across different services. It allows them to move, copy or transfer personal data easily from one IT environment to another in a safe and secure way.
The right does not apply to processing that is carried out in the public interest or in the exercise of official authority vested in the controller. motorly will consider and respond to any requests as soon as possible and within one month.

Contact us
If you have any questions, concerns or complaints about ou Privacy Policy, our practices or our Services, you may contact us at In the alternative, you may contact us by either of the following means:
By Mail
The ACC, Market Street, Altrincham, Cheshire, WA14 1PF
By Email
By Phone
0161 524 0734
We will respond to all requests, inquiries or concerns within 2 (2) days.

How do I lodge a complaint about the use of my personal information? 

You can lodge a complaint with us directly by contacting us on one of the above contact details. 

You also have the right to lodge a complaint directly with the Information Commissioner’s Office (ICO).

The ICO are the regulator who makes sure that we use your personal information in a lawful way. 

You can lodge a complaint with the ICO by following this link ​​ or calling the ICO on 0303 123 1113.